Sunday, February 23, 2014

Taglio by Lucien Lelong c1945

Taglio by Lucien Lelong: launched in 1928 as "Parfum N" and renamed Taglio for the US market in 1945.




Fragrance Composition:



So what does it smell like? It is a light, aldehydic floral perfume for women with chypre notes of dry woods and peppered with spices.
  • Top notes: galbanum, aldehydes, bergamot, lilac, fig leaf, narcissus, nutmeg, cloves, ginger, galbanum 
  • Middle notes: carnation, jasmine, lily of the valley, magnolia, carnation, violet, ylang ylang, rose, iris
  • Base notes: tea, orris, patchouli, sandalwood, cedar, vetiver, oakmoss, ambergris, tonka bean


Factory Management and Maintenance, 1946:
"Rest your mind a moment and think about Mrs. Tycoon, and how wonderful she will think you are if you give her perfume this Christmas. For instance, Taglio — the beautiful new Lucien Lelong fragrance. It's really quite something; not exactly!"

Motion Picture, 1946:
"Taglio, a sparkling new Lucien Lelong perfume, exquisitely packaged. $19 and $28."


Bottles:


Taglio was housed inside of a simple clear crystal bottle, rectangular shaped and molded with the double L logo, topped with a flat rectangular ground glass stopper. The bottle was originally used to house the other Lelong perfume Elle Elle, but for Taglio, a rectangle is molded around the double L logo, giving it a framed appearance.

But the real draw was the gorgeous clear plastic presentation box. Made up both metalized and flocked acetate sheeting which looked like shimmering bubbles, it was produced by the New York firm, Emet Plastics Corp. The tiny holes representing bubbles were made by inserting hot needles into the plastic. The same theme was also used on the matching dusting powder box.

Taglio Parfum Bottles:

  • Ref. No.1 - 1/4 oz Parfum bottle stands 1.75" tall.
  • Ref. No. 2 - 1/2 oz Parfum - bottle stands 2" tall.
  • Ref. No. 3 - 1 oz Parfum - bottle stands 2.25" tall.
  • Ref. No. 3A - 1.5 oz Parfum - bottle stands 2.75" tall.
  • 2 oz bottle stands 
  • 7 oz Parfum bottle stands 4.25" tall.



Modern Packaging, 1945:
"Lucien Lelong has the cosmetic world agog with the glamourous transparent container for his Taglio perfume. This is made of acetate, but everybody is asking, "How do they put those tiny bubbles in the plastic? ..."

Modern Packaging, 1947:
"The success of Lucien Lelong's Taglio perfume in a transparent acetate container which appears to be full of frosty bubbles, has prompted the introduction of a line of additional cosmetics in similar packaging."






Fate of the Fragrance:

Discontinued, date unknown.

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