In 1936, the launch of Indiscret by Parfums Lucien Lelong occurred against the backdrop of a rapidly changing world. This period marked the interwar years, a time of transition and uncertainty between the devastation of the Great War and the looming tensions that would lead to World War II. Despite economic challenges, the world of fashion and perfumery in Paris thrived, driven by a spirit of elegance and escapism. Parisian haute couture houses like Lucien Lelong were at the forefront, shaping trends and setting standards in luxury and sophistication.
Parfums Lucien Lelong chose the name "Indiscret" deliberately, reflecting the allure and mystery associated with the word. In French, "Indiscret" translates to "indiscreet" or "indiscreetly" in English, pronounced as "AN-DEES-KRAY." The choice of this name for a perfume evokes a sense of intrigue, suggesting something secretive and seductive. It plays on the idea of revealing something private or intimate, perhaps hinting at a fragrance that captivates with its alluring and provocative nature.
"Indiscret" would have been seen as an appropriate name for a perfume in 1936 Paris, appealing to a sophisticated clientele who appreciated luxury and sophistication. The perfume likely targeted fashionable women who embraced elegance and a touch of daring in their personal style. Those who related to the name might have been intrigued by its promise of allure and the possibility of standing out in a crowd with a fragrance that spoke of sophistication and mystery.
