Mon Image by Lucien Lelong was launched in 1933, during a time of significant cultural and social change. The early 1930s were marked by the aftermath of the Great Depression, a period of economic hardship and uncertainty. Despite the financial struggles, there was a strong desire for escapism and luxury. The fashion and fragrance industries responded by creating products that offered a sense of elegance and glamour. Paris, the epicenter of fashion and fragrance, remained a beacon of sophistication and style, attracting those who sought to capture and project an image of refined beauty and poise.
The name "Mon Image," pronounced MOHN-EEMAJH, meaning "my image" in French, was a deliberate and evocative choice by Parfums Lucien Lelong. In the context of the 1930s, personal image and identity were becoming increasingly important. People were acutely aware of how they were perceived by others, and fashion and fragrance played a crucial role in shaping one's public persona. The name "Mon Image" suggests a deep connection to personal identity and self-expression, aligning perfectly with the aspirations of individuals striving to present themselves with elegance and distinction.
"Mon Image" is an appropriate name for a perfume because it encapsulates the essence of how a fragrance can enhance and reflect one's personal style and identity. Perfume is not merely a scent; it is an extension of oneself, a silent yet powerful statement of who one is or aspires to be. By choosing a name that translates to "my image," Parfums Lucien Lelong tapped into the intimate and transformative nature of fragrance, emphasizing how it becomes a part of one's self-presentation and allure.
