Launched in 1928, Parfum B by Lucien Lelong was an emblem of thoughtful design and creative vision. The name itself reflects Lelong's innovative approach to fragrance, as he claimed to name his first three perfumes after their aromatic character. Parfum A, inspired by the warmth of ambergris, Parfum B, symbolizing the beauty of a bouquet, and Parfum C, embodying the freshness of chypre, formed a trio designed to resonate with women of different styles and moments.
In French, "Parfum B" (pronounced “par-fahm bay”) captures the essence of sophistication and femininity. The term evokes imagery of elegance and refinement, conjuring visions of soft florals, graceful gardens, and the serene charm of a fashionable afternoon. For women of the late 1920s, "Parfum B" spoke to a spirit of lightness and poise, an olfactory metaphor for modernity and grace.
The 1920s, often referred to as the Roaring Twenties or the Jazz Age, was a time of significant cultural transformation. Women were embracing newfound freedoms, reflected in shorter hemlines, boyish silhouettes, and a bold departure from traditional societal norms. The era was marked by art deco, flapper culture, and the rise of Hollywood glamour. Perfume, like fashion, was an integral part of a woman's identity, completing the ensemble and expressing individuality.
Parfum B, described as a "lighter scent for the sophisticated woman of fashion" and ideal for sporting occasions, fit seamlessly into the trends of the time. The concept of a fragrance tailored to an occasion or mood was gaining popularity, and Lelong’s trio of perfumes aligned perfectly with this philosophy.
