Tuesday, November 23, 2021

Fifi Perfume Presentation c1951

 "Fifi" and "Fluff" were presentations created for the holiday season in 1951. 

Saturday, October 2, 2021

The Royal Box Presentation from 1953

 The "Royal Box" presentation from 1953 held packages of Indiscret, Orgueil, Tailspin, Sirocco perfumes.

Saturday, May 11, 2019

Balaiza by Lucien Lelong c1947

Balaiza by Lucien Lelong: launched in 1947. It was actually a type of skin softening cologne, available in several Lelong fragrances: Whisper, Indiscret, Balalaika.

Monday, August 15, 2016

Parfum C by Lucien Lelong c1928

Parfum C by Lucien Lelong: launched in 1928. Part of an alphabetical trio of perfumes released at the same time. Naming perfumes after numbers or letters was a common practice in the 1920s.

Monday, May 11, 2015

Keep Perfume in Dark

A March 26, 1928 article in the Reading Eagle newspaper:
"KEEP PERFUME IN DARK, PARISIAN ADVISES. Air and sunlight may change finest odors, according to French expert. Have you ever wondered why the perfume on your dressing table seems to change odor week from week? Perhaps you have been puzzled by a fragrance which smelled agreeable at the time  you bought it, becomes commonplace or even unpleasant after you have used it a few weeks, writes a Paris correspondent of the Kansas City Star. 
Such thoughts may be considered a confession - an admission that you have not learned how to care for your perfume. These delicate scents for which fashion orders for modern  use particularly when they are of high quality, deteriorate and lose all traces of their original fragrance if they are handled remissly. 
"Always keep perfume in a dark place, advises Lucien Lelong, the Paris dressmaker whose study of perfume has resulted in valuable suggestions for its use. "Daylight will affect every odor differently according to its formula, and in extreme cases, the perfume turns bright red as soon as its exposed to the sun. 
Jasmine becomes black in the light, other flower extracts darken less noticeably, but as soon as they change color, even slightly, the perfume changes scent. According to Monsieur Lelong, certain chemicals suffer similarly as a result of exposure to light. If a product such as indol has been used in the perfume, it will form ether and emit a foul odor soon after it is allowed to stand in the sun. 
So carefully must the elements that compose a perfume be guarded that many of the more fragile extracts are bought in a discolored state by the perfumer to prevent darkening after they have been mixed. Discolored floral elements cost a great deal more than flowers in a natural state and they are reserved for expensive perfumes.  
The need is evident for keeping perfume flacons tightly stoppered. Air, sunlight will harm the scent and carelessness in keeping the odor airtight results in a noticeable loss strength and quality."

Saturday, April 25, 2015

Parfum L c1931

Parfum L by Lucien Lelong: launched in 1931.

Fragrance Composition:

So what does it smell like? I have no information on this scent, I would need a sample to tell you what it smells like.
  • Top notes:
  • Middle notes:
  • Base notes:

The New Yorker - Volume 8, 1932:
"Parfum L is a gay adventure in perfume... sophisticated, smart and disarmingly persuasive. $3 and up."


Fate of the Fragrance:

Discontinued, date unknown.

Tuesday, December 16, 2014

Tempest by Lucien Lelong c1947

Tempest by Lucien Lelong: launched in 1947.

This is the fragrance 'Orage', renamed for the English market.

Tempest was a line complete from lipsticks to perfume.

Monday, August 18, 2014

Friday, August 15, 2014

Opening Night by Lucien Lelong c1935

Opening Night by Lucien Lelong: launched in 1935.

This is the fragrance 'Orage'. Re-branded for the English market; branded in France as 'La Première'.

Tuesday, June 17, 2014

Joli Bouquet Perfume Presentation c1930s

Lucien Lelong's "Joli Bouquet" Perfume Presentation was launched during the early 1930s. It originally held the perfumes B, C and L. Other versions held Mon Image, Indiscret and Melodie.

The New Yorker - Volume 8, 1932:
"Joli Bouquet . . . three bottles of Lucien Lelong Perfumes — B, C, and L — in a jaunty hat box. $5. The smallest size $2"

Later used in 1952 as a name of a perfume. 

So what does it smell like? It was a refreshing springlike floral perfume.

Home Journal - Volume 106, 1952:
"Lucien Lelong's new Joli Bouquet. $2 in solid cologne."

Harper's Bazaar - Volume 87, 1953:
"Paris Bouquet. Lucien Lelong in his "Joli Bouquet" lias created a fragrance alive with the air of Paris in spring ... a hundred flower carts, the soft breezes off the quais, the blossoming green parks, the flavor of tiny streets, the city's lighthearted colors. Perfume $7.50 for one ounce. Cologne $3 for four ounces."

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