Saturday, May 11, 2019

Balaiza by Lucien Lelong c1947

Balaiza by Lucien Lelong: launched in 1947. It was a type of skin softening cologne and was available in several Lelong fragrances: Whisper, Indiscret, Balalaika.

Balaiza was not the name of a distinct fragrance, it was the name of a line of Cologne Splashes.

Hearst's International Combined with Cosmopolitan, Volume 122, 1947:
"Use Balaiza after the bath, and through the day. Sense its lovely fragrance that clings and clings. See what tender ways it has with your skin. In these famous Lucien Lelong fragrances . . . Whisper, Indiscrete, Balalaika. "

Sunday, August 14, 2016

Parfum C by Lucien Lelong c1928

Parfum C by Lucien Lelong: launched in 1928. Part of an alphabetical trio of perfumes released at the same time. Naming perfumes after numbers or letters was a common practice in the 1920s.

Monday, May 11, 2015

Keep Perfume in Dark

A March 26, 1928 article in the Reading Eagle newspaper:
"KEEP PERFUME IN DARK, PARISIAN ADVISES. Air and sunlight may change finest odors, according to French expert. Have you ever wondered why the perfume on your dressing table seems to change odor week from week? Perhaps you have been puzzled by a fragrance which smelled agreeable at the time  you bought it, becomes commonplace or even unpleasant after you have used it a few weeks, writes a Paris correspondent of the Kansas City Star. 
Such thoughts may be considered a confession - an admission that you have not learned how to care for your perfume. These delicate scents for which fashion orders for modern  use particularly when they are of high quality, deteriorate and lose all traces of their original fragrance if they are handled remissly. 
"Always keep perfume in a dark place, advises Lucien Lelong, the Paris dressmaker whose study of perfume has resulted in valuable suggestions for its use. "Daylight will affect every odor differently according to its formula, and in extreme cases, the perfume turns bright red as soon as its exposed to the sun. 
Jasmine becomes black in the light, other flower extracts darken less noticeably, but as soon as they change color, even slightly, the perfume changes scent. According to Monsieur Lelong, certain chemicals suffer similarly as a result of exposure to light. If a product such as indol has been used in the perfume, it will form ether and emit a foul odor soon after it is allowed to stand in the sun. 
So carefully must the elements that compose a perfume be guarded that many of the more fragile extracts are bought in a discolored state by the perfumer to prevent darkening after they have been mixed. Discolored floral elements cost a great deal more than flowers in a natural state and they are reserved for expensive perfumes.  
The need is evident for keeping perfume flacons tightly stoppered. Air, sunlight will harm the scent and carelessness in keeping the odor airtight results in a noticeable loss strength and quality."

Saturday, April 25, 2015

Parfum L c1931

Parfum L by Lucien Lelong: launched in 1931.

Fragrance Composition:

So what does it smell like? I have no information on this scent, I would need a sample to tell you what it smells like.
  • Top notes:
  • Middle notes:
  • Base notes:

The New Yorker - Volume 8, 1932:
"Parfum L is a gay adventure in perfume... sophisticated, smart and disarmingly persuasive. $3 and up."


Fate of the Fragrance:

Discontinued, date unknown.

Tuesday, December 16, 2014

Tempest by Lucien Lelong c1947

Tempest by Lucien Lelong: launched in 1947.

This is the fragrance 'Orage', renamed for the English market.

Tempest was a line complete from lipsticks to perfume.

Monday, August 18, 2014

Impromptu by Lucien Lelong c1937

Impromptu by Lucien Lelong: launched in 1937. Created by Jean Carles.

Friday, August 15, 2014

Opening Night by Lucien Lelong c1935

Opening Night by Lucien Lelong: launched in 1935.

This is the fragrance 'Orage'. Re-branded for the English market; branded in France as 'La Première'.

Tuesday, June 17, 2014

Joli Bouquet Perfume Presentation c1930s

Lucien Lelong's "Joli Bouquet" Perfume Presentation was launched during the early 1930s. It originally held the perfumes B, C and L. Other versions held Mon Image, Indiscret and Melodie.

The New Yorker - Volume 8, 1932:
"Joli Bouquet . . . three bottles of Lucien Lelong Perfumes — B, C, and L — in a jaunty hat box. $5. The smallest size $2"

Later used in 1952 as a name of a perfume. 

So what does it smell like? It was a refreshing springlike floral perfume.

Home Journal - Volume 106, 1952:
"Lucien Lelong's new Joli Bouquet. $2 in solid cologne."

Harper's Bazaar - Volume 87, 1953:
"Paris Bouquet. Lucien Lelong in his "Joli Bouquet" lias created a fragrance alive with the air of Paris in spring ... a hundred flower carts, the soft breezes off the quais, the blossoming green parks, the flavor of tiny streets, the city's lighthearted colors. Perfume $7.50 for one ounce. Cologne $3 for four ounces."

Wednesday, May 14, 2014

Cachet by Lucien Lelong c1948

Cachet by Lucien Lelong: launched in 1948. Cachet was available in parfum, cologne, dusting powder and lipstick.

Mon Image by Lucien Lelong c1933

Mon Image by Lucien Lelong: launched in 1933. The name Mon Image, is pronounced MOHN-EEMAJH, and means "my image" in French.

Saturday, May 10, 2014

Gardenia by Lucien Lelong c1936

Gardenia by Lucien Lelong: launched in 1936.

So what does it smell like? It was a gardenia soliflore perfume.

Fashions of the Hour, 1936:
"Lucien Lelong's Gardenia perfume really captures the true fragrance and freshness of those sweet fragile blossoms, with a delicacy worthy of this favorite." 


Fate of the Fragrance:

Discontinued, date unknown. Still being sold in 1951.

Edition Limitée by Lucien Lelong c1950

Edition Limitée by Lucien Lelong: launched in 1950. This was a special bottle for the perfume N.

Friday, May 9, 2014

Arpes by Lucien Lelong c1940s

Arpes by Lucien Lelong: launched in the 1940s.

So what does it smell like?

Discontinued, date unknown.

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