Tuesday, June 17, 2014

Joli Bouquet Perfume Presentation c1930s

Lucien Lelong's "Joli Bouquet" Perfume Presentation was launched during the early 1930s. It originally held the perfumes B, C and L. Other versions held Mon Image, Indiscret and Melodie.

The New Yorker - Volume 8, 1932:
"Joli Bouquet . . . three bottles of Lucien Lelong Perfumes — B, C, and L — in a jaunty hat box. $5. The smallest size $2"

Later used in 1952 as a name of a perfume. 

So what does it smell like? It was a refreshing springlike floral perfume.

Home Journal - Volume 106, 1952:
"Lucien Lelong's new Joli Bouquet. $2 in solid cologne."

Harper's Bazaar - Volume 87, 1953:
"Paris Bouquet. Lucien Lelong in his "Joli Bouquet" lias created a fragrance alive with the air of Paris in spring ... a hundred flower carts, the soft breezes off the quais, the blossoming green parks, the flavor of tiny streets, the city's lighthearted colors. Perfume $7.50 for one ounce. Cologne $3 for four ounces."

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