Saturday, February 22, 2014

Les Fleurs de Lucien Lelong c1938

Drug and Cosmetic Industry - Volume 43, 1938:
"Lucien Lelong has cleverly taken advantage of this fashion and is introducing Les Fleurs de Lucien Lelong, five lovely floral odors, to promote during the summer season. The lovely flasks of Lilac, Sweet Pea, Mimosa, Magnolia and Honeysuckle perfumes are anchored on ivory bases and encased in transparent boxes decorated with flowers and ferns. The prices range from $1 for the purse flacon up to $25. To stimulate further interest in these floral odors both by the store and the customer, Lucien Lelong furnishes without charge, a large bulk bar in plaster., beautifully decorated with a profusion of the flowers which the perfumes represent, to any Lucien Lelong agency placing an order for one each of the perfumes."

 The Sandusky Register, 1940:
"$1.00 Les Fleurs de LUCIEN LELONG Single-flower fragrances that make you feel you are walking among blossoms: golden hearted Mimosa— • Magnolia steeped in moonlight—serene, lingering Honeysuckle—youthful Sweet Pea—sun-filled Lilac—and ever-famed Gardenia. Each possesses the unfading loveliness of the flower itself. In a garden package."

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