Friday, November 12, 2021

Joli Bouquet by Lucien Lelong c1952

Joli Bouquet by Lucien Lelong: launched in 1952.

Fragrance Composition:

So what does it smell like? It was a fresh sheer floral fragrance for women with a dominant lily of the valley note.
  • Top notes: bergamot, narcissus, aldehydes
  • Middle notes: rose, jasmine, lily of the valley, violet
  • Base notes: sandalwood, musk


Joli Bouquet was housed in the following bottles:
  • 1 dram (1/8 oz) Parfum mini
  • 1/2 oz Parfum
  • 1 oz Parfum
  • 2.5 oz Cologne
  • 4 oz Cologne
  • Solid Cologne, purse size
  • Solid Cologne
  • Dusting Powder
  • Cream Sachet

Home Journal - Volume 106, 1952:
"Lucien Lelong's new Joli Bouquet. $2 in solid cologne."

Harper's Bazaar - Volume 87, 1953:
"Paris Bouquet. Lucien Lelong in his "Joli Bouquet" has created a fragrance alive with the air of Paris in spring ... a hundred flower carts, the soft breezes off the quais, the blossoming green parks, the flavor of tiny streets, the city's lighthearted colors. Perfume $7.50 for one ounce. Cologne $3 for four ounces."

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