Gardenia by Lucien Lelong: launched in 1936.
So what does it smell like? It was a gardenia soliflore perfume.
- Top notes: cassie, neroli, French geranium, daffodil, orange
- Middle notes: jasmine, tuberose, ylang ylang, rose
- Base notes: storax, civet, musk
Fashions of the Hour, 1936:
"Lucien Lelong's Gardenia perfume really captures the true fragrance and freshness of those sweet fragile blossoms, with a delicacy worthy of this favorite."
"Gardenia by Lucien Lelong: perfume for blondes and chestnuts."
Gardenia was housed in various bottles over the years. The earliest was what I call the "omnibus" flacon. This bottle was first used in 1928 for other Lelong perfumes and continued to be used for Gardenia before being replaced by the Etoile de Mer flacon.
Fate of the Fragrance:
Discontinued, date unknown. Still being sold in 1951.